Beautiful Traditions

These wallpapers are ideal for anyone who wants to capture that rustic, homely feel of bygone days, complete with soaped floorboards, freshly picked meadow flowers and evening light pouring in through delicate lace curtains.

Beautiful Traditions is a bright, romantic, decorative collection that showcases completely new patterns inspired by Swedish country life in cottages and manor houses alike. The wallpapers follow a naturalistic colour scheme and feature everything from delicate light-grey patterns to shimmering gold flourishes and grandiose florals.

All of the patterns are named after different Swedish female personalities who have each made their own mark on history. Capture your own time. Decorate with a rustic, homely feel.

Alicia

A bold flower pattern that brings a luxuriously elegant feel to any room, named after our own colourful rising star of the silver screen: Alicia Vikander. The beautiful, earthy colours both lift and complement the trend for white in interior design. Perfect for when you want to create a style-conscious yet traditional look in your home. Alicia Vikander is a talented Swedish actor who has quickly made an international name for herself.

Elsa

An elegant, traditional, delicately floral wallpaper named after Elsa Beskow, who always made nature a part of her books. This pattern of small, gossamer leaves creates a tranquil and harmonious sense of greenery. It is easy to decorate with, and can be used throughout an entire room. Elsa Beskow was a Swedish children’s book writer and illustrator.

Greta

The classical curve of this flower stalk is inspired by old porcelain patterns and lends the space a traditional sense of Nordic cool similar to that of Greta Garbo, after whom the wallpaper is named. Perfect for rustic interiors with a discreet, personal look. Greta Garbo was a famous Swedish actor who worked in America in the 1920s and ’30s.

Zarah

Classical medallion wallpapers are always in style, here in slightly milder tones with a touch of gold. It is only fitting that revue star and prima donna Zarah Leander lends her name to this elegant, extravagant pattern that works well in different environments. Zarah Leander was a Swedish singer and actor most popular during the 1930s and ’40s.

Karin

Classical, striped wallpaper comes in endless varieties. Here it has been hand-drawn for a truly living feel, inspired by antique cushions. It is named after the artist and style icon Karin Larsson.

Astrid

This trellis print, inspired by the beautiful tiles of the eighteenth century and their perfect balance of geometry and florals, is a classic – as timelessly loved as our own Astrid Lindgren. An elegant pattern for every wall in the home! Astrid Lindgren is Sweden’s best-known children’s author, whose works included the Pippi Longstocking books.

Jenny

A dainty wallpaper romance of white, almost transparent tones, inspired by the sun-dappled lace curtains of yesteryear. It is named after Jenny Lind, Sweden’s “nightingale”, whose voice captivated the whole world. For spaces to enjoy. Jenny Lind was a Swedish opera singer known as “the Swedish Nightingale”.

Selma

A calm, decoratively geometric pattern inspired by Selma Lagerlöf and her childhood at Mårbacka. This wallpaper makes an ideal background for plants and other more colourful interior elements. Selma Lagerlöf was a Swedish author and the first woman to win the Nobel Prize in literature.

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