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Chef, pastry chef, illustrator, TV host, author, or social media personality—these are just a few of the titles My Feldt could have chosen over the years. If she had wanted to. But it becomes clear quite quickly that she’s someone who doesn’t like to put herself in a box.

– I just want to do fun things! And I want to make people happy. Life is like a sparkler—suddenly it’s burned out and everything’s over.

The desire to do what she loves most led her to open the bakery Feldts Bröd & Konfekt in Halmstad 13 years ago—a chapter that came to a close last year. Along the way, she also opened a carnival kiosk and an ice cream stand—two imaginative spaces where food and sweetness were the common thread.

But the past year has been about much more than semla buns and cinnamon swirls. When I meet My Feldt, she’s just come out of a whirlwind year. What started as a sudden impulse during a walk in her hometown of Oskarström quickly grew into the most ambitious project of her life.

– I didn’t have a personal connection to the place, other than walking past it countless times and knowing the building was abandoned. But like it often goes for me, the step from idea to action was short. I called my brother Putte—my partner in everything—and told him about the idea. Of course, he said yes immediately, My laughs.

Chef, pastry chef, illustrator, TV host, author, or social media personality—these are just a few of the titles My Feldt could have chosen over the years. If she had wanted to. But it becomes clear quite quickly that she’s someone who doesn’t like to put herself in a box.

– I just want to do fun things! And I want to make people happy. Life is like a sparkler—suddenly it’s burned out and everything’s over.

The desire to do what she loves most led her to open the bakery Feldts Bröd & Konfekt in Halmstad 13 years ago—a chapter that came to a close last year. Along the way, she also opened a carnival kiosk and an ice cream stand—two imaginative spaces where food and sweetness were the common thread.

But the past year has been about much more than semla buns and cinnamon swirls. When I meet My Feldt, she’s just come out of a whirlwind year. What started as a sudden impulse during a walk in her hometown of Oskarström quickly grew into the most ambitious project of her life.

– I didn’t have a personal connection to the place, other than walking past it countless times and knowing the building was abandoned. But like it often goes for me, the step from idea to action was short. I called my brother Putte—my partner in everything—and told him about the idea. Of course, he said yes immediately, My laughs.