Jenny Hahne Gadd

Inspired by:

Nature! The seasons and their changing light, flora and fauna. Nature weaves the perfect with the skewed in such an unbeatable way.

On the walls in my home:

It’s both high and low. I live in an old house that needs a lot of renovation. But we’re taking it slow, and currently mixing new beauties like Indigo Garden and Under the Elder Tree offset by sponge-daubed 90s papers in yellow and red.

Patterns I have designed:

I enjoy creating patterns filled with detail, often inspired by a memory, a place or a certain feeling. Solängen, for example, reminds me of my favourite walking route. Just ten minutes from my home are rolling hills, grazing horses and old, crooked trees. In Solängen, I’ve also hidden 26 different animals and insects. I love patterns that allow you to go on a treasure hunt and discover new details each time.

Ingrid Marie is inspired by summers spent lying in the hammock beneath my mother’s wonderful – though slightly unruly – apple tree. I like when things aren’t too perfect, but instead reflect nature as it truly is. Perhaps the pattern can evoke the sense of an old garden with gnarled apple trees from someone’s own memories.

Other favourites I’ve created over the years include Dahlia Garden, Citronträd and Midsummer Eve. I have also designed Nyponros, Spring Garden and Skogsparken.

Noomi Spange

Inspired by:

Everything beautiful and interesting around me! An unexpected colour combination, paint splatters on the floor of our wonderful factory, a film, a TV series or a truly great novel. I spend a lot of time in nature – my greatest and ever-lasting source of inspiration. Since moving to a farm in the countryside, gardening and growing have also become major sources of inspiration.

On the walls in my home:

Wallpaper everywhere! We live in a small red house in the countryside of Dalarna, and the walls already hold countless layers of wallpaper – the oldest from the late 1800s. Now we’re adding our own layers to wallpaper history.

In the kitchen, I have the lovely Kryddhyllan in a soft pink tone, and in our bedroom we’ve just put up the blue wallpaper Ferns, which I painted myself.

Patterns I have designed:

Over the years, I’ve created many different kinds of patterns. I’m particularly fond of large shapes that stretch across several wallpaper panels, like in Indigo Garden, Mirage or Kingdom of the Willow. Or patterns that hide lots of small details that reveal themselves only when you step closer.

Right now, I’m especially proud of the Fairyland collection, where I’ve designed three children’s wallpapers for the first time. My own children were, of course, involved – inspiring, commenting and even modelling for two of the little fairies in the Fairies pattern.

Ulrica Hurtig

Inspired by:

I am a textile designer at heart, and for me, feeling, tactility, composition, colour and the ability to set different moods in a room are what inspire me most in my design work.

As a designer, I am constantly open to inspiration, gathering impressions, images, colours and ideas wherever I am and whatever the context. Yet it is nature that I return to most often – during the research, concept and idea-development stages of a collection – which often leads to exciting new perspectives.

I am also inspired by the sense of wholeness and context that comes with designing for a brand like Boråstapeter. Even the production itself, with its various techniques, inspires me.

On the walls in my home:

In our home we mostly have warm, white tones on different surfaces and structures, like in a studio.

Patterns I have designed:

I have created wallpapers with surface patterns that evoke emotion and bring atmosphere to a room, such as Linen, Shades and Painter’s Wall. Wallpapers that either breathe soft minimalism and geometry like Selma, Fredrik, Fredrika and Golden Arches, or more classic and traditional expressions like Myrten, Dahliadröm, Vintergröna, Lilla Lyckan, Love and La Belle Epoque.

Right now, I am especially proud to stand behind bestsellers like Linen, Nocturne and Myrten. After all, the driving force in my work is the desire to create products and collections that many people can enjoy.

I enjoy designing wallpapers that carry a sense of harmonious calm or simplicity in their expression – a kind of expressive minimalism with feeling and timelessness.

Sissa Sundling

Inspired by:

Listening, breathing in the scents and observing the beauty of nature and my garden is my greatest source of inspiration. Music is also essential – from Daft Punk to Bach. I play the piano myself and often think about rhythm, tone and cadence, ideas that constantly return in my pattern design.

I’m also inspired by art and architecture; walking through a city, studying buildings and visiting museums or galleries is incredibly enriching. And finally, family, friends, food, beer, films, books – everything that sparks joy – opens up new creative possibilities.

On the walls in my home:

Wallpapers like Sångfåglar and the pink Semiramis, shelves of books and contemporary art.

Patterns I have designed:

Working on the Anno collection was fantastic – I could fully explore my love of history, diving into wallpaper fragments, archive research and fascinating stories.

I’m also proud to have created the pattern Alicia and the romantic wallpaper Paradise Birds. My connection to nature is clear in In the Oak, where – in addition to a few birds – you’ll find about 20 different insects living in and around the oak tree. But the pattern closest to my heart is Sångfåglar, with three songbirds perched in branches of blooming jasmine and mulberry.