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storytelling interior

Emily Bratt & Joel Karlsson

From the west coast of Sweden comes the story of garden designer Emily Bratt and her husband, industrial designer Joel Karlsson. A beautiful garden, unique interior details, carefully selected design classics – and even a poppy library of their own. Welcome into Emily and Joel’s creative world!

TEXT: Fanny Ekstrand  PHOTO: Magnus Mårding

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The gravel crunches underfoot and a mystical mist has settled over the sea, the cliffs, and the forest on Tjörn – this picturesque island northwest of Gothenburg, whose magical landscape and light have inspired artists for generations.

It is here that Emily Bratt and Joel Karlsson have found their place in the world. At the end of the gravel road stands their house, its weathered façade blending almost seamlessly into the surrounding nature. Settling here, however, was never part of their plan.
“It was pure coincidence that brought us here. When we found the plot there was only a small summer cottage, and not even a proper road,” Joel says.

Yet they both fell in love with the location, the landscape, and – above all – the possibilities for growing their own plants.
“I immediately felt that there was something magical about this place. Here you have everything: the forest, the coastal meadows, and the sea. But what really made the decision for me was the chance to create my own garden,” Emily explains.

The plan to build a road soon took shape, and it quickly became clear that the little cottage would have to be demolished to make way for something new.
“We tried to sleep there one night, but woke up to noises in the walls. I found a little hole with a pair of antennae sticking out – the walls were full of carpenter ants!” Emily laughs.

After looking at several options, they decided on a prefabricated Swedish house that Joel could redesign to suit their wishes. Even the foundation was adapted to make space for Joel’s vintage car.
“Our idea was to build as big as possible from the start so we wouldn’t need to extend later. Of course, this came with challenges, and some rooms stayed unfinished for quite a while. But for us, that’s not a problem,” Joel says.
“Some might find that stressful, but for us it’s been a strength that we don’t mind living like this. I think we’re both pretty used to a bit of chaos,” Emily adds.

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FINDING A HOME IN THE SLOW FLOWER MOVEMENT

The move to Tjörn became a turning point in Emily’s life. After working mainly with public gardens, she began to long for a more sustainable way of life – both personally and professionally.
“We had just started building the house and wanted to live more in line with our passions, something we couldn’t really do while living in an apartment in the city,” Emily says.

During the final tour of Swedish artist Olle Ljungström, where Emily sang backing vocals, she discovered the Slow Flower movement. Since then, she has published the book En annan slags trädgård, inviting readers into her blooming world and teaching how to grow cut flowers all year round in a sustainable way.

She is one of the initiators of the Blomsteruppropet campaign, which encourages people to choose climate-smart, locally grown seasonal flowers. She has served as vice chair of the Swedish Cut Flower Growers Association and launched Sweden’s first Slow Flower training program at Gunnebo Castle.

Through workshops and on Instagram, she shares stunning centerpieces and personal floral arrangements.
“I started working with gardens 24 years ago and have always been fascinated by plants. My passion for cut flowers and arranging them came later. When I discovered the Slow Flower movement, I immediately felt it was something important. At the time, many had started growing their own seasonal vegetables, but locally grown cut flowers were almost non-existent. Today, I lecture, hold workshops, and offer garden consultations – and in November, my second book will be released,” Emily says.

While Emily’s creativity blossoms in the garden, Joel expresses his at the architecture firm Krook & Tjäder, where he works as Head of Design and Industrial Designer. Recently, he won the competition to design Stockholm’s new bus shelters, but he is best known for Streck – a modern Swedish design classic created for Örsjö Belysning.
“Of all the products I’ve designed, that lamp has become something of a national celebrity,” Joel explains.

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“One of our first dogs was called Vallmo,
and if we had had a daughter, we would
have named her Poppy. So it felt wonderful
to bring the poppy into our home.”

“I’ve always loved wallpaper, and can’t imagine a home without patterned walls.”

A POPPY LIBRARY OF THEIR OWN

Joel describes himself as a collector, and although their home doesn’t fit into a single design category, there are threads that tie it all together.
“We might not have a defined interior style, but every piece of furniture and every object in the house has a provenance and a story. Whether it’s an antique, a piece of craftwork, or an Italian sofa – everything is here for a reason,” Joel says.

One example is the handmade diving helmet on the bookshelf, once used by Joel’s mother. Each room has been carefully thought out – from the green-painted office to the blue hallway leading up to the wallpapered poppy library.
“We’ve always called the room the library, and once the poppies went up on the walls, it truly became our poppy library,” Joel says.

Choosing poppies for the library walls felt natural.
“One of our first dogs was called Vallmo, and if we had had a daughter, we would have named her Poppy. So it felt wonderful to bring the poppy into our home,” Joel says.

But that wasn’t the only reason they fell for the large-scale wallpaper. The modernist feel was important, as was its connection to the garden.
“When I saw this Swedish wallpaper, I just thought: Yes! This is the one. The oversized poppies really fill the room with life,” Emily says.

Emily explains that poppies have followed her throughout her life.
“In ninth grade, I wrote a school project about the corn poppy, and I remember the first time I read about the coveted Himalayan blue poppy in my favorite book Din trädgård by Karin Berglund. It was the most beautiful flower I had ever seen! Different varieties of annual poppies were also among the very first flowers I sowed in our garden here,” Emily says.

For Emily, beauty is something deeply meaningful:
“As a gardener, it’s all about putting the right plant in the right place. That’s why I find it so beautiful to gather flowers grown in different corners of the garden and combine them in a centerpiece. Flowers that would never meet in nature come together for their very first love story – and that is truly magical!”

About Bratt & Joel Karlsson

Profession: Emily is a garden designer, Joel is an industrial designer.
Family: Two children, four dogs, and a small flock of hens and ducks.
Home: A large house on the island of Tjörn.
Currently: Emily’s new book True colors will be published in November 2025. Earlier this year, the table Woodwork Light, designed by Joel for Karl Andersson & Söner, was launched.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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